Review: Telling Stories with Maps

Book cover: Telling Stories with Maps by Allen Carroll (Esri, 2025).

Fundamentally, Allen Carroll’s Telling Stories with Maps: Lessons from a Lifetime of Creating Place-Based Narratives is a book about using Esri’s ArcGIS StoryMaps service for creating digital narratives with maps. It’s of little use to anyone not using StoryMaps, but it’s not quite a user manual either. It presents the theory and practice of map-based storytelling, as applicable to the StoryMaps user base, with examples from Carroll’s long career, most notably at the National Geographic Society from 1983 to 2010, and then at Esri, where he went on to found their StoryMaps platform.

Carroll’s transition from National Geographic to Esri—a good chunk of Telling Stories with Maps serves as a memoir of Carroll’s working life—parallels a transition from analog to digital storytelling, and despite differences in medium, Carroll demonstrates that map-based narratives cover both the National Geographic maps (think the back sides of the map inserts) and interactive maps.

As StoryMaps emerged, one tool at a time, it presented a challenge: as Carroll notes, its users were GIS professionals who were not necessarily equipped to be storytellers—to be able to craft a narrative that held the attention of the reader. Telling Stories with Maps is an attempt to address that knowledge gap, with a bit of theory of narrative and a boatload of real-world examples (collected online here, because in-book screenshots can only do so much). As such it’s a book about what StoryMaps is for—what you can do with it, the best way to use it—rather than a step-by-step instruction manual.

I received an electronic review copy from the publisher.

Telling Stories with Maps
by Allen Carroll
Esri, 10 Jun 2025
Amazon (CanadaUK), Bookshop

Exploring the History of Geospatial Software

Ingrid Burrington is working on a PhD dissertation on the history of geospatial software and she’s posting through it. Two gems I’ve run across so far:

  • (How) do computer maps make money? “The first thing that seems important to state upfront, even though it seems obvious: the business of maps is almost entirely business-to-business, not business-to-consumer. Even if a digital map or geospatial product is consumer-facing, most of the money changing hands doesn’t happen at the level of the individual looking at a map.”
  • Notes on the history of the map tile. “Crediting the brothers Rasmussen and Google Maps with the map tile is sort of like crediting Steve Jobs and Apple for the smart phone: understandable but formally imprecise. Both are examples of a company taking technologies and user experiences that had been speculated on or experimented with and transforming them into the seemingly obvious, inevitable Way Things Are Done.”

When we talk about the history of cartography (and when I deploy the history of cartography tag) we usually think of something older than the goings-on in Silicon Valley a few decades ago: al-Idrisi and Mercator, not Dangermond or Tomlinson. But recent history is still history.

Reimagining GIS

Linda Stevens says it’s time to move past GIS:

Since its inception, the evolution of GIS has often felt like forcing a square peg into a round hole. Over the years, the layer-based model has been stretched and modified to accommodate everything from long transaction editing to the intricate modeling of interconnected ecosystems.. Yet, as computing power grows, cloud resources expand, and database technologies advance, the limitations of a map- and layer-centric GIS have become increasingly evident.

The time has come to reimagine GIS—shifting towards a truly geographic-centric information system, one that fully embraces modern technology. It might go by a different name, and some may see it as unspecial, but I believe it has the potential to revolutionize how we approach data modeling.

Update: Mastodon commenters are more than a bit skeptical.

OpenTimes

Dan Snow announced the launch of OpenTimes, “a free database of pre-computed, point-to-point travel times between major U.S. Census geographies.”

The primary goal here is to enable research and fill a gap I noticed in the open-source spatial ecosystem. Researchers (social scientists, economists) use large travel time matrices to quantify things like access to healthcare, but they often end up paying Google or Esri for the necessary data. By pre-calculating times between commonly-used research geographies (i.e. Census) and then making those times easily accessible via SQL, I hope to make large-scale accessibility research cheaper and simpler.

The idea here is bulk data for research purposes: think isochrones, not individualized route navigation.

New Leventhal Exhibition: Processing Place

An exhibition exploring the history of computerized mapping, GIS and remote sensing opened at the Boston Public Library’s Leventhal Map Center last Friday. Processing Place: How Computers and Cartographers Redrew our World runs until March 2025.

In the long history of mapmaking, computers are a relatively new development. In some ways, computers have fundamentally changed how cartographers create, interpret, and share spatial data; in others, they simply mark a new chapter in how people have always processed the world. This exhibition features objects from the Leventhal Center’s unique collections in the history of digital mapping to explore how computers and cartographers changed one another, particularly since the 1960s. By comparing maps made with computers to those made before and without them, the exhibition invites us to recognize the impacts of digital mapping for environmental management, law and policy, navigation, national defense, social change, and much more. Visitors will be encouraged to consider how their own understanding of geography might be translated into the encodings and digital representations that are essential to processing place with a computer.

The online version of the exhibition is here.

Tim Walz Is a Huge GIS Nerd

Yesterday, U.S. Vice President and Democratic presidential nominee Kamala Harris announced Minnesota Governor Tim Walz as her running mate. Among other things, Walz is a former social studies teacher and early adopter of GIS as a teaching tool, and has nerded out on geography and GIS throughout his political career, both in the U.S. House of Representatives and as governor. Walz even spoke at the 2024 Esri User Conference in San Diego last month (as someone married to a high school teacher, I can say this: he totally talks like a high school teacher). See also this summary of the talk, and Walz’s map nerdery in general, in the Minnesota Reformer.

Null Island as Easter Egg

Stamen Maps

Null Island is an inside joke among cartographers: an imagined island situated at 0° latitude, 0° longitude, where maps suffering from data glitches point themselves. If your map is centred on Null Island, something has gone wrong. So of course mapmakers have been having some fun with it—after all, it’s not something you could stumble across by accident. In a blog post, Alan McConchie of Stamen Maps delves into the lore and history of Null Island and its status as an Easter egg on the Stamen Maps platform, where it takes the shape of the island from the Myst game.

(As an update to my 2016 post on Null Island: Alan reports that the buoy at 0°, 0° has ceased to be. Also, the Null Island website, complete with flag, has moved here.)

Choosing Colours

On the ArcGIS Blog, Heather White has a series of video-tutorial posts exploring how to choose colour1 when making maps, and what colours can signify on a map. From Color connotations and associations: “Colors are never neutral. They affect how people think and feel about your map. As a cartographer, you should be aware of the connotations and associations carried by the colors you use. They can be powerful tools to help you communicate more clearly. But if you ignore them, they can just as easily sabotage your map’s message.” See also Light and dark color schemes and Choose similar colors to map similar things (which you’d think would go without saying, but then things that ought to go without saying almost always need saying).

One Map to Rule Them All: Fantasy Map Design Elements in ArcGIS Pro

Screenshot of John Nelson's One Map to Rule Them All ArcGIS Pro map style to a map of the Mediterranean area.

John Nelson’s One Style to Rule Them All is an ArcGIS Pro map style that applies fantasy map design elements to real-world geographic data. It does something similar to his earlier (2018) map style, My Precious (described here) only differently and with fewer assets (and 1/60th the download size). John has examples and links to a four-part video tutorial at this ArcGIS Blog post.

Previously: Maps Middle-earth Style: By Hand and by ArcGIS.

A Book Roundup: Recent New Publications

Book cover: A History of the World in 500 MapsWriting for Geographical magazine, Katherine Parker reviews A History of the World in 500 Maps by Christian Grataloup (Thames & Hudson, 13 Jul 2023), which was originally published in French in 2019. “[E]ven with 500 maps, there’s a selection process at work that may leave some readers wanting for specific trajectories and topics. For example, although there’s a continual emphasis on economics, commerce and migration, the impact of the Transatlantic slave trade is only lightly addressed. Similarly, Indigenous perspectives are present, but not abundant. However, such critiques of lacuna in subject coverage are inevitable in any book that attempts to include all of human history.” Note that the maps are modern maps of history created for this book, not old maps. UK-only publication. £35. Amazon UK.

Book cover: Esri Map Book Volume 38The 38th volume of the Esri Map Book (Esri, 5 Sep 2023) came out earlier this month. Like the NACIS Atlas of Design (previously),2 it’s a showcase of maps presented at a conference—in this case, maps from the Map Gallery exhibition of Esri’s International User Conference. The Esri Map Book website has a gallery of maps presumably from this volume, and given the number of pages in the book (140) and the number of maps in the gallery (65), it may actually be complete (assuming a two-page spread per map). $30. Amazon (Canada, UK), Bookshop.

Book cover: The GlobemakersPeter Bellerby, of bespoke premium globemaker Bellerby & Co. fame, has written a book: The Globemakers: The Curious Story of an Ancient Craft (Bloomsbury) is out today in hardcover in the UK, and in North America on October 17; the ebook is available worldwide as of today. From the publisher: “The Globemakers brings us inside Bellerby’s gorgeous studio to learn how he and his team of cartographers and artists bring these stunning celestial, terrestrial, and planetary objects to life. Along the way he tells stories of his adventure and the luck along the way that shaped the company.” £25/$30. Amazon (Canada, UK), Bookshop.

The Routledge Handbook of Geospatial Technologies and Society

Book cover: The Routledge Handbook of Geospatial Technologies and SocietyOut this week: The Routledge Handbook of Geospatial Technologies and Society (Routledge), a collection of essays edited by Alexander J. Kent and Doug Specht. “Contributors reflect on the changing role of geospatial technologies in society and highlight new applications that represent transformative directions in society and point towards new horizons. Furthermore, they encourage dialogue across disciplines to bring new theoretical perspectives on geospatial technologies, from neurology to heritage studies.” Via Matthew Edney, who’s got a chapter in it on pre-1884 geospatial technology. Amazon (Canada, UK), Bookshop.

Kent previously co-edited The Routledge Handbook of Mapping and Cartography (Routledge, 2017) with Peter Vujakovic (previously), and co-authored The Red Atlas (University of Chicago Press, 2017) with John Davies (my review).

‘Geospatial Data Is Stuck in the Year 1955’

James Killick’s blog, Map Happenings, looks very much like one worth following. Killick’s been around the block more than a few times, working at Mapquest, Esri and most recently at Apple’s Maps division. He’s seen things, in other words. In his latest post, he decries the geospatial industry’s lack of common data standards, which he compares to the shipping industry before container ships.

The lack of common, broadly adopted geospatial data exchange standards is crippling the geospatial industry. It’s a bit like going to an EV charger with your shiny new electric vehicle and discovering you can’t charge it because your car has a different connector to the one used by the EV charger. The electricity is there and ready to be sucked up and used, but, sorry—your vehicle can’t consume it unless you miraculously come up with a magical adaptor that allows the energy to flow.

James produces a couple of counterexamples—standards for transit data and indoor mapping developed by Google and Apple, respectively—and points to Esri as a possible force for data standardization.

Previously: Immersive View and the Death of Consumer Maps.

Eduard, a New Mac-only Relief Shading App

Eduard app logoLaunching at NACIS, which is next week, but available on the Mac App Store now, Eduard is a Mac-only application that generates relief maps by “[using] machine learning to match the aesthetics and details of relief shadings created by Swiss cartographers.” (The name is a pretty obvious reference to Eduard Imhof.) The app allows you to adjust direction of illumination, aerial perspective and detail, and works with digital elevation models and a number of file formats. The launch price is US$69.99 (C$99.99) until the 23rd, after which I presume the price will go up.