Incognito mode for Google Maps, announced last May, is currently in testing. With the mode enabled, user activity isn’t saved to the user’s Google account. It was made available last week to beta testers using the preview version of the Google Maps Android app.
Map data is not perfect and users are too trusting. They believe maps to be accurate, and the map data that GPS receivers, online maps and smartphones rely on is riddled with a thousand insignificant errors that show up in unexpected cases. Whenever we read a story about some driver getting themselves into trouble because they followed the directions their GPS receiver or phone gave them, that’s what caused it.
Take, for example, last month’s incident where Google Maps’ response to a traffic accident was to route traffic heading toward Denver International Airport along a private dirt road that was muddy and nearly impassible due to recent rains: about a hundred cars got stuck. That Google Maps thought the muddy part of East 64th Avenue was a viable route would not likely have been spotted were it not for the accident; said accident routed dozens of drivers along an unfamiliar route that they had no real option other than to trust Google on. [Jalopnik]
Meanwhile, see Dan Luu’s Twitter thread on Google Maps (and other map providers’) errors, their persistence, and the trouble it can sometimes take to get them dealt with.
The Wall Street Journal goes in-depth on a problem Google Maps has had for years: fake and deceptive business listings posted by scam artists that crowd out legitimate local businesses—as many as 11 million such listings at any given moment, according to experts.
Online advertising specialists identified by Google as deft fraud fighters estimated that Google Maps carries roughly 11 million falsely listed businesses on any given day, according to a Journal survey of these experts.
They say a majority of the listings for contractors, electricians, towing and car repair services, movers and lawyers, among other business categories, aren’t located at their pushpins on Google Maps. Shams among these service categories, called “duress verticals” inside Google, can snag people at their most vulnerable.
Those experts and Google disagree as to the extent of the problem. (Which is exacerbated by how easy it is to set up a business listing.) And the scam artists aren’t simply displacing local businesses: they’re resorting to outright extortion: pay up, or we’ll swamp you with bogus listings. [Engadget, The Verge]
A lot of what we refer to on online maps as “satellite imagery” actually isn’t: the high-resolution stuff is usually taken from airplanes. This can be a point of confusion for some—and, according to this Twitter thread from Google Maps co-creator Bret Taylor, also a point of contention for the Google Maps team before it launched. Some engineers felt that calling the layer “Satellite” was factually incorrect—because of that aerial imagery—and therefore shouldn’t be used; others argued for “Satellite” based on label size and usability studies. It nearly got called “Bird Mode” as a compromise. [Boing Boing]
Apple now has a fleet of cars collecting data for Apple Maps. Since they’ve been making a point about consumer privacy lately, this page lists where their cars are going to be in the coming weeks. (AppleInsider notes that some of that data collection is pedestrian-based.) It turns out Google has a page for Street View data collection that includes similar information, though it’s far less granular: windows of several months, whereas Apple tells you where it’ll be within a two-week timeframe.
The Verge’s Dan Seifert tries out Google Maps and Waze on CarPlay, and concludes that “neither Google Maps or Waze are particularly compelling compared to their Android Auto counterparts or even Apple’s own Maps app.” The unkindest cut: “If I’m traveling somewhere unfamiliar, Apple Maps is just more reliable to use than Google Maps or Waze in CarPlay, which is frankly surprising to say.”
“Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to,” the Associated Press reports. Their exclusive investigation discovered that “many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.” Basically, turning the “Location History” feature off doesn’t stop Google apps from recording your location at various junctures: your location data may still be found in places like “My Activity” or “Web and App Activity,” for example. Google insists its descriptions are clear; critics are calling Google’s hairsplitting disingenuous, disturbing and wrong.
Google is assigning names to neighbourhoods that, the New York Times reports, have little basis in reality—but once on Google Maps, those names swiftly come into a popular usage they never had before. The East Cut, in San Francisco, was the product of a branding agency; Fiskhorn, in Detroit, is actually a misspelling of Fishkorn, taken from a typo in the source map. (Searching for “Fishkorn” works just as well, though.) How such names end up on Google Maps, and therefore get a certain canonicity, is what’s interesting: it seems to be the result of a tech giant processing diverse data with remote fact checkers and not much in the way of local knowledge. [Boing Boing]
As of iOS 12, coming later this year, CarPlay will support third-party map applications like Google Maps and Waze, Apple announced during its WWDC keynote earlier today: AppleInsider, Engadget, The Verge. Up until now the only maps available via CarPlay were Apple’s own; drivers who would rather use something else—and I know lots of them are out there—will soon have that option.
Google unveiled its future plans for Google Maps at its I/O conference yesterday. They include an augmented reality mode that combines Google’s Street View and map data with the view through your phone’s camera and “assistive and personal” features that add some artificial intelligence to recommendations and reviews. The social and recommendation features are coming this summer; no word on when or if we’ll see the AR mode. AppleInsider, Google Blog, Engadget, The Verge.