The WWDC hoopla around this tells me that Apple thinks of Apple Maps as an application, whereas in reality, maps are all about data—something Google understands better than anyone. Google maps are getting richer with data by the day. The more people use those maps to find locations, the deeper their data set gets. In my last visit to Old Delhi, I was able to find antique stores in back alleys with no difficulty at all. Apple Maps was nowhere close.
Malik suggests that Apple’s concern with their customers’ privacy may be holding back the quality of its maps relative to Google.
Google has faint regard for customer privacy, so they don’t hesitate to suck up all our data in order to build an amazing experience—so much so that many of us are willing to pay the price with regard to our personal information. Apple has a stance on privacy, which is why I am their customer, but at the end of the day, it’s an irrefutable fact that the Internet is a connected experience—and maps are part of that Internet.
Meanwhile, Reüel van der Steege has a side-by-side comparison of Apple’s upcoming Look Around feature with Google Street View.
Properly new in iOS 13 is Look Around, a feature similar to Street View in that it presents a three-dimensional street-level imagery, but with what appears to be a slightly different user interface (9to5Mac).
Other features announced include favourites, sharing and other items you’d expect from an online map service: Apple is essentially doing its best to catch up and be as feature-complete as the competition. That includes upgrades to MapKit, their developer toolkit (previously).
The Verge’s Dan Seifert tries out Google Maps and Waze on CarPlay, and concludes that “neither Google Maps or Waze are particularly compelling compared to their Android Auto counterparts or even Apple’s own Maps app.” The unkindest cut: “If I’m traveling somewhere unfamiliar, Apple Maps is just more reliable to use than Google Maps or Waze in CarPlay, which is frankly surprising to say.”
A thing I missed when it came out last year: the INAT Metro Maps app, which collects, in digital form, the 40-odd maps that Jug Cerović produced for his One Metro World project. For the iPhone and iPad; costs 99¢ in the U.S., $1.39 in Canada, and (I assume) something comparable in other markets.
TechCrunch’s Matthew Panzarino reported last week on major changes coming to Apple Maps in iOS 12. The underlying data, which has come in for criticism since the service launched, is being redone. Rather than relying on “a patchwork of data partners,” Apple is growing its own map data.
It’s doing this by using first-party data gathered by iPhones with a privacy-first methodology and its own fleet of cars packed with sensors and cameras. The new product will launch in San Francisco and the Bay Area with the next iOS 12 beta and will cover Northern California by fall.
Every version of iOS will get the updated maps eventually, and they will be more responsive to changes in roadways and construction, more visually rich depending on the specific context they’re viewed in and feature more detailed ground cover, foliage, pools, pedestrian pathways and more.
This is nothing less than a full re-set of Maps and it’s been four years in the making, which is when Apple began to develop its new data-gathering systems. Eventually, Apple will no longer rely on third-party data to provide the basis for its maps, which has been one of its major pitfalls from the beginning.
Well worth a read if you’re interested in mobile maps: Panzarino’s article digs down into how Apple will collect and process its mapping data. how it plans to dramatically speed up changes and updates to the map, and how (it says) it’s taking privacy seriously at every step of the process.
As of iOS 12, coming later this year, CarPlay will support third-party map applications like Google Maps and Waze, Apple announced during its WWDC keynote earlier today: AppleInsider, Engadget, The Verge. Up until now the only maps available via CarPlay were Apple’s own; drivers who would rather use something else—and I know lots of them are out there—will soon have that option.
The David Rumsey Map Collection has a number of virtual globes, but its AR Globe app may be the most unusual way to view them. Released last December for the iPhone and iPad, it uses augmented reality to superimpose one of seven celestial or terrestrial globes from the 15th through 19th centuries. The globes can be manipulated—spun, zoomed in and out—or observed from the inside (which is a good thing with celestial globes).
To be honest I’m not sold on using augmented reality to view virtual globes. It’s one thing to use AR to superimpose IKEA furniture in your living room: that makes sense, because it helps you visualize where the furniture would go and what it would look like. But it’s hard to see the utility of plunking a virtual globe in your living room: what’s the point of adding your surroundings as a backdrop? Case in point:
It’s neat but not particularly useful, is what I’m saying.
An experimental feature in the iPhone version of Google Maps that measured the calories burned (and equivalent in mini-cupcakes) when walking a route instead has been pulled due to complaints, TechCrunch reports: the feature couldn’t be disabled, the calorie counts were vague and unhelpful, and it could be actively harmful to users with eating disorders. More at Buzzfeed, Slate and The Verge.
The Ordnance Survey’s OS Maps mobile app now has a new augmented reality mode. “Using the phone or tablet’s camera view, hills, mountains, coastal features, lakes, settlements, transport hubs and woodland in the vicinity are identified and labelled. If a label is pressed and there is a data connection, a page of useful information about that location is displayed, including nearby walks, photos and places to stay.” AR is very neat but battery-intensive; nevertheless this strikes me as a very useful application of the technology. [iOS App Store, Google Play]
Google tends to release wacky things around April 1st, as well as some more serious things (like Gmail). Ms. Pac-Maps is one of the former, and the latest strange thing to be added to Google Maps around this time. In the same vein as the Google Maps Pac-Man feature from 2015, it enables you to play Ms. Pac-Man on the road grid in Google Maps, and runs on the most recent Android and iOS apps as well as on the desktop until April 4th. [The Verge]