Justin O’Beirne reports that the next expansion of Apple’s new maps will cover Spain and Portugal, making them the first non-English-speaking countries to receive the upgrade. The new maps are currently in testing; a small number of users may already be able to see them.
Last week Google announced “over 100 AI-powered improvements to Google Maps” would be coming this year; these include bringing Live View indoors, a new air quality map layer, eco-friendly routing, and support for curbside pickup in business listings.
Meanwhile, Apple Maps is now displaying airport COVID-19-related health measures based on data from Airports Council International: press release. [AppleInsider, MacRumors]
Crowdsourced incident reporting—a feature already available in Google Maps and Waze—is coming to Apple Maps: the beta release of iOS 14.5 enables users to report accidents, road hazards and speed checks, with Siri and CarPlay integration. More at CNet’s Roadshowand MacRumors, among others; the final, public release of iOS 14.5 should come out some time in the spring, I think.
The update also includes Look Around, and not just in a few locations. Elsewhere in the world, Look Around is being rolled out on a city-by-city basis; in Canada it’s far more comprehensive. How comprehensive? I live in a village of 1,600 people not far from Ottawa, and my house is on it. (Based on the state of our gardening, the imagery was taken sometime in 2019, either in late summer or early fall.) Major highways are also included, not just cities. Justin O’Beirne looks at the coverage areas.
Google Maps has a Nazi problem, says Mike Shaughnessy: the service’s inadequate review moderation and its poor handling of memorials (whichit expects to act as businesses) provide an inadvertent platform “for Nazi veneration and Holocaust jokes.”
Ata Distance reports that the Look Around of feature of Apple Maps, which is roughly analogous to Google’s Street View, is now available in the Tokyo, Kyoto-Osaka and Nagoya regions of Japan—it’s presumed that this was intended to coincide with the (now postponed) 2020 Olympics. This is the first implementation of Look Around outside the United States. [9 to 5 Mac/Engadget]
Matthew Panzarino, who broke the news in 2018 that Apple was building its own map data, said in a tweet that “Maps is probably the biggest software turnaround in Apple’s modern era—an interesting case study for a company that rarely needs turnaround efforts.”
Apple Maps in iOS 13 is the biggest step forward the app has ever taken. With new and greatly improved maps, Look Around, collections, repurposed favorites, and more, a tremendous level of progress has been made to elevate Maps to new heights. It’s now a more legitimate Google Maps alternative than ever before.
That said, due to the massive amount of work required to accurately map the entire world, the Apple Maps of iOS 13 is fragmented for different geographical areas. While the new Apple-designed maps and Look Around have been promised for the entire US before 2019’s over, it’s unclear what availability will be this fall when iOS 13 first launches. And if you’re outside the US, it could be a long, slow road before you’ll enjoy these developments. Strip away Look Around and the new maps and what you’re left with in iOS 13 is an app that’s still markedly improved, but likely not enough to tempt you away from Google.
iOS 13 is currently in beta and will be released in the fall.
The WWDC hoopla around this tells me that Apple thinks of Apple Maps as an application, whereas in reality, maps are all about data—something Google understands better than anyone. Google maps are getting richer with data by the day. The more people use those maps to find locations, the deeper their data set gets. In my last visit to Old Delhi, I was able to find antique stores in back alleys with no difficulty at all. Apple Maps was nowhere close.
Malik suggests that Apple’s concern with their customers’ privacy may be holding back the quality of its maps relative to Google.
Google has faint regard for customer privacy, so they don’t hesitate to suck up all our data in order to build an amazing experience—so much so that many of us are willing to pay the price with regard to our personal information. Apple has a stance on privacy, which is why I am their customer, but at the end of the day, it’s an irrefutable fact that the Internet is a connected experience—and maps are part of that Internet.
Meanwhile, Reüel van der Steege has a side-by-side comparison of Apple’s upcoming Look Around feature with Google Street View.