Belatedly noting that ads have started rolling out on Apple Maps in the U.S. and Canada. 9to5Mac explains where and where they’ll appear (in Suggested Places, and in search results). John Gruber and Oliver Roick have some initial thoughts.
Previously: Apple Exploring Advertising in Maps; Ads Coming to Apple Maps: Report; Ads Coming to Apple Maps This Summer (U.S. and Canada); Online Maps Roundup: July 2026.
John Gruber has a problem with Google and Apple showing “Lake Ontario (Lake America)” to users not in the U.S. and Canada: he compares it to China’s insistence on labelling Taiwan as a province of China, or enlarging the Daioyu Islands, which is not something either platform does outside of China. But he does not think that Google or Apple could have ignored Trump’s name changes inside the U.S.:
What a lot of people want is for Google and Apple to just ignore the U.S. government’s official new names. […] But I suspect, quite strongly, that the people who profess to be the most angry at Apple and Google for going along with this change are the same people who would argue most strongly that Goliath tech companies and mega-billionaires wield too much anti-democratic power and influence.
It’s not coherent to argue that Google and Apple should decide which names to put on their maps only when you want them to ignore the names from the official government database. Neither Google nor Apple are going to sell their maps apps, but it’s not outlandish to think that in some alternative universe, one or more of the leading maps app might be owned by, say, Elon Musk or Larry Ellison. Would the people who want Apple and Google to ignore the official names from the GNIS support the same stance if the two leading maps apps were owned by SpaceX and Oracle instead? Obviously they would not.
What we want is a system where geographic names are determined democratically, by voting. And that is the system we in fact have. Trump won. The Department of the Interior has the power to change these names. If you’re angry that their official names in the United States are now Lake America and Gulf of America, stay angry that Trump won the 2024 election. Stay angry that our president continues to debase his office and embarrass our nation. Directing your anger at Google and Apple for reflecting that change is shooting the messengers.
But this is why I find it embarrassing that both Google and Apple are foisting these absurd names on the rest of the world, even if only between parentheses. These names are nonsense, and they are Americans’ nonsense to deal with. […] Spreading the nonsense to the world only makes it more embarrassing.
Previously: Lake Ontario.
Here we go again.
Last week the U.S. president did to Lake Ontario what he did to the Gulf of Mexico a year and a half ago: rename it after America. This was part of an ongoing hissy fit against a country—my country—for walking away from trade talks due to demands from the U.S. side that were literally unacceptable.
It was meant to bait us, and in general Canadians have not taken it well (responses ranging from can you believe this doofus to it’s fucking go time). Doug Ford put up a big sign. Blue Rodeo fans screamed the lake’s name at a concert. Our prime minister, Mark Carney, refused to take the bait, issuing the following statement via social media channels:
The name Lake Ontario comes from the Wendat word Ontari’io, which, appropriately, means “the lake is beautiful, the lake is big”.
The name is more than 400 years old, predating both the Confederation of Canada and the Declaration of Independence of the United States of America.
We know that America is changing. Their trading relationships, their foreign policies, their national monuments, their hydronyms.
Canadians also know that naming reality means calling it Lake Ontario—then, now and always.
That’s dry enough that my country’s entire vermouth supply spontaneously combusted. (And yes, we have a leader who can use the word “hydronym” in a social media post.)
Continue reading “Lake Ontario”Google Maps users in New Zealand will get a voice that “speaks English with a Kiwi accent while accurately pronouncing te reo Māori (the Māori language) place names.”
Street View imagery has been refreshed in Albania, Montenegro, North Macedonia and Serbia.
TechCrunch reports on the restrictions Apple is placing on upcoming ads in Apple Maps (previously). Beyond the usual panoply of sensitive, deceptive or illegal categories, Apple is banning ads for home services—locksmiths, plumbers, general contractors etc. Oliver Roick thinks he knows why:
If ads must appear on Apple Maps, they should be limited to businesses that operate from a shop or office I can physically visit. It avoids cluttering the map and is the right choice for user experience. If I’m looking for a plumber to fix a leak in my house, I won’t use a maps application; I’ll use a search engine. I need the plumber to come to my house; where they are and how I can get there isn’t relevant.
Considering that scammy locksmith ads on Google Maps have been a thing for years, I’m not remotely surprised that Apple’s taking this step.
Apple’s operating system upgrades this year seem to be focusing on scores of small improvements along with a ton of AI integrations so it’s no surprise that announced upgrades to Apple Maps in iOS/
Google has added the country of Georgia to Street View. This was a partnership with the Georgian government, so it’s no shock that Abkhazia and South Ossetia are not part of the package.
Claims circulating on social media that Apple erased towns and villages in southern Lebanon from Apple Maps as a kind of support for the Israeli invasion are not true, says Apple. Apple’s coverage of Lebanon has never been that great: the towns and villages were never on the map in the first place. But I suppose the people circulating the claim never bothered to look at Lebanon in Apple Maps before this. [AppleInsider]
Previously (and similarly): Google Didn’t Stop Obscuring Imagery of Russian Military Sites Because the Imagery Hadn’t Been Obscured in the First Place.
Per Apple’s announcement of its new Apple Business platform, ads are indeed coming to Apple Maps.
Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps. Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.
Apple maintains that the ad platform will come with user privacy protections. “A user’s location and the ads they see and interact with in Maps are not associated with a user’s Apple Account. Personal data stays on a user’s device, is not collected or stored by Apple, and is not shared with third parties.”
From last year: Apple Exploring Advertising in Maps; Ads Coming to Apple Maps: Report.
MacRumors reports that Flyover city tours in Apple Maps appear to have been discontinued as of iOS 26. The Flyover imagery itself remains; this is about the feature that led the user from landmark to landmark using that imagery, which I guess wasn’t used much. It doesn’t happen very often, but online maps do retire features from time to time (Google has retired standalone apps for My Maps and Street View, for example).
An update on ads coming to Apple Maps. AppleInsider, citing a paywalled report from Mark Gurman’s Power On newsletter: “[T]he decision has been taken to move ahead with the project. The claim is that starting as soon as 2026, Apple will allow businesses to pay to have their entries in some way displayed more visibly within Apple Maps.”
Previously: Apple Exploring Advertising in Maps.
TechCrunch: “South Korea is nearing a decision on whether to allow Google and Apple to export high-resolution geographic map data to servers outside the country. The detailed maps, which use a 1:5,000 scale, would show streets, buildings, and alleyways in far greater detail than currently available on these platforms. However, several regulatory and security hurdles remain unresolved.” South Korea, which is technically still at war with North Korea, restricts data from the National Geographic Information Institute from being used outside the country, and has denied previous requests from both Google and Apple; Google, which stores its map data outside South Korea, has hitherto had to make use of less-detailed, lower-resolution data.
Google has announced that Street View imagery is now available for Nepal.
Meanwhile, Apple observers are reporting that cycling directions are rolling out for Hong Kong and Taiwan in Apple Maps (AppleInsider, MacRumors).
Update, 22 Aug: And Singapore gets the Detailed City Maps treatment in Apple Maps.
9to5Mac notes two features coming to Apple Maps as of iOS 26 this fall: natural language search and commute notifications.
Meanwhile, Apple Maps briefly failed to treat Ontario’s Highway 407 as a toll road earlier this month, in what was probably an updating error. (The 407 is a fairly expensive toll freeway, but it’s split between privately and provincially owned sections; the province is removing tolls on its section, but Apple apparently applied that change to the whole route.)
In what seems like a relatively minor update, Apple Maps will learn your preferred routes and remember visited places as of iOS 26, coming this fall. Meanwhile, Google Maps has announced some sustainable travel updates: recommending alternatives to driving, cycling route details, fuel-efficient routing, and marking low-emissions zones in Europe.
Apple announced last week that Apple Maps will now display Indigenous lands, place names and other content in Australia and New Zealand.
Beginning today, Apple Maps now displays Indigenous lands in Australia and Aotearoa New Zealand. By gathering information from Indigenous advisors, cartographers, Traditional Owners, language holders, and community members, Apple Maps will show reserves and Indigenous Protected Areas, Indigenous place names, Traditional Country, and dual-language labels. Indigenous lands place cards feature information about the local area and Traditional Owners, and can be curated to allow communities to add their own photos, destinations on their land, and text in their own language. Representation of Indigenous lands in Apple Maps provides users with a more comprehensive experience while also recognising the stories and significance behind them.
More at the Guardian. This follows Apple’s move to show Indigenous lands in Canada and the U.S. in 2023. [Lat × Long]
An updated disclosure on Apple’s website spotted by 9to5Mac says that imagery collected in support of the Look Around feature of Apple Maps (Apple’s Street View equivalent) will also be used to train Apple’s generative AI. Meanwhile, a recent Apple Maps glitch displayed baggage claims at ridiculously high zooms, and a Google Maps glitch deleted Timeline data for some users.
