Matthew Panzarino, who broke the news in 2018 that Apple was building its own map data, said in a tweet that “Maps is probably the biggest software turnaround in Apple’s modern era—an interesting case study for a company that rarely needs turnaround efforts.”
Apple Maps in iOS 13 is the biggest step forward the app has ever taken. With new and greatly improved maps, Look Around, collections, repurposed favorites, and more, a tremendous level of progress has been made to elevate Maps to new heights. It’s now a more legitimate Google Maps alternative than ever before.
That said, due to the massive amount of work required to accurately map the entire world, the Apple Maps of iOS 13 is fragmented for different geographical areas. While the new Apple-designed maps and Look Around have been promised for the entire US before 2019’s over, it’s unclear what availability will be this fall when iOS 13 first launches. And if you’re outside the US, it could be a long, slow road before you’ll enjoy these developments. Strip away Look Around and the new maps and what you’re left with in iOS 13 is an app that’s still markedly improved, but likely not enough to tempt you away from Google.
iOS 13 is currently in beta and will be released in the fall.
The WWDC hoopla around this tells me that Apple thinks of Apple Maps as an application, whereas in reality, maps are all about data—something Google understands better than anyone. Google maps are getting richer with data by the day. The more people use those maps to find locations, the deeper their data set gets. In my last visit to Old Delhi, I was able to find antique stores in back alleys with no difficulty at all. Apple Maps was nowhere close.
Malik suggests that Apple’s concern with their customers’ privacy may be holding back the quality of its maps relative to Google.
Google has faint regard for customer privacy, so they don’t hesitate to suck up all our data in order to build an amazing experience—so much so that many of us are willing to pay the price with regard to our personal information. Apple has a stance on privacy, which is why I am their customer, but at the end of the day, it’s an irrefutable fact that the Internet is a connected experience—and maps are part of that Internet.
Meanwhile, Reüel van der Steege has a side-by-side comparison of Apple’s upcoming Look Around feature with Google Street View.
Properly new in iOS 13 is Look Around, a feature similar to Street View in that it presents a three-dimensional street-level imagery, but with what appears to be a slightly different user interface (9to5Mac).
Other features announced include favourites, sharing and other items you’d expect from an online map service: Apple is essentially doing its best to catch up and be as feature-complete as the competition. That includes upgrades to MapKit, their developer toolkit (previously).
Apple now has a fleet of cars collecting data for Apple Maps. Since they’ve been making a point about consumer privacy lately, this page lists where their cars are going to be in the coming weeks. (AppleInsider notes that some of that data collection is pedestrian-based.) It turns out Google has a page for Street View data collection that includes similar information, though it’s far less granular: windows of several months, whereas Apple tells you where it’ll be within a two-week timeframe.
TechCrunch’s Matthew Panzarino reported last week on major changes coming to Apple Maps in iOS 12. The underlying data, which has come in for criticism since the service launched, is being redone. Rather than relying on “a patchwork of data partners,” Apple is growing its own map data.
It’s doing this by using first-party data gathered by iPhones with a privacy-first methodology and its own fleet of cars packed with sensors and cameras. The new product will launch in San Francisco and the Bay Area with the next iOS 12 beta and will cover Northern California by fall.
Every version of iOS will get the updated maps eventually, and they will be more responsive to changes in roadways and construction, more visually rich depending on the specific context they’re viewed in and feature more detailed ground cover, foliage, pools, pedestrian pathways and more.
This is nothing less than a full re-set of Maps and it’s been four years in the making, which is when Apple began to develop its new data-gathering systems. Eventually, Apple will no longer rely on third-party data to provide the basis for its maps, which has been one of its major pitfalls from the beginning.
Well worth a read if you’re interested in mobile maps: Panzarino’s article digs down into how Apple will collect and process its mapping data. how it plans to dramatically speed up changes and updates to the map, and how (it says) it’s taking privacy seriously at every step of the process.
Video and presentation slides from Apple’s “Introduction to MapKit JS” session at WWDC yesterday afternoon. MapKit JS is, as I mentioned Tuesday, a method for developers to embed Apple’s maps on their websites. Apple is pitching it as a way for developers who use Apple Maps in their iOS apps to use the same maps on their websites: continuity of look and feel and all that.
MapKit has been around for a few years as an API to allow iOS developers to embed Apple’s maps into their apps. What seems to be new this year is MapKit JS, which enables developers to do with Apple Maps that they’ve been able to do for years with Google Maps, OpenStreetMap, MapBox and even the Ordnance Survey: embed the maps on their websites. Keir Clarke runs through the services and limitations of the API: notably, it requires an Apple Developer account ($99/year) to use. It’s still in beta, so everything is subject to change; in the meantime, Vasile Coțovanu has whipped up a demo. [Maps Mania]
As of iOS 12, coming later this year, CarPlay will support third-party map applications like Google Maps and Waze, Apple announced during its WWDC keynote earlier today: AppleInsider, Engadget, The Verge. Up until now the only maps available via CarPlay were Apple’s own; drivers who would rather use something else—and I know lots of them are out there—will soon have that option.
“We made significant changes to all of our development processes because of it,” says Cue, who now oversees Maps. “To all of us living in Cupertino, the maps for here were pretty darn good. Right? So [the problem] wasn’t obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do.”
A major feature of Apple’s forthcoming Maps application for OS X 10.9 Mavericks is enhanced error reporting. AppleInsider has the details. This was inevitable, not just because of the uneven quality of Apple’s maps and the reputational firebombing they’ve gotten since their launch last year, but because all online maps suck and need error reporting. Of course, reports are one thing; how quickly and effectively they’re acted on—that’s what’s important.