Google Maps had to apologize again last week, this time because searching for racist terms gave results like the White House and Howard University. The results were derived from online discussions: idiots using an offensive term to describe a place associated the term with the place in Google’s search algorithms. Google says it’s changing the algorithm to fix the problem (because algorithms are to Google what procedures are to bureaucracies—the source of, and solution to, all life’s problems). Boing Boing, Engadget.
To be fair to Google, crowdsourcing map data does have its pitfalls: OpenStreetMap has to deal with this sort of thing all the time. You have to have something in place to deal with bad-faith edits. None of the edits I’ve made to Google Maps went through without someone reviewing them, so I’m surprised that this could happen. That said, when you need your map updated fast (such as during natural disasters like yesterday’s earthquake in Nepal), it’s hard to beat crowdsourcing.