‘You Are Blowing It’

Tom MacWright thinks that online maps are neglecting bicycle and multimodal routing at the expense of driving directions, which keep getting better.

Routing is the most powerful tool we have to reduce the environmental impact of driving, make cities quieter, safer, and more livable, and fight congestion. And you are blowing it.

This might be because HERE, the number two provider of map technologies, was bought by a bunch of car companies. Or because Google is headquartered in the suburbs. Or that the financial world is fixated on opening the pandora’s box of self-driving cars.

But the end result is the same: bicycle and multimodal routing continues to be a toy, and driving directions keep getting better.

This might well be about systems designed for in-car navigation first, or designed to replace them; or that are aimed at what is perceived to be the meat of the market. There are undoubtedly solutions out there that address Tom’s points, but there’s something to be said for having that solution front and centre in a mainstream service rather than having to find it in a less well-known app or a dedicated device.