Apple Maps in iOS 13 is the biggest step forward the app has ever taken. With new and greatly improved maps, Look Around, collections, repurposed favorites, and more, a tremendous level of progress has been made to elevate Maps to new heights. It’s now a more legitimate Google Maps alternative than ever before.
That said, due to the massive amount of work required to accurately map the entire world, the Apple Maps of iOS 13 is fragmented for different geographical areas. While the new Apple-designed maps and Look Around have been promised for the entire US before 2019’s over, it’s unclear what availability will be this fall when iOS 13 first launches. And if you’re outside the US, it could be a long, slow road before you’ll enjoy these developments. Strip away Look Around and the new maps and what you’re left with in iOS 13 is an app that’s still markedly improved, but likely not enough to tempt you away from Google.
iOS 13 is currently in beta and will be released in the fall.
The WWDC hoopla around this tells me that Apple thinks of Apple Maps as an application, whereas in reality, maps are all about data—something Google understands better than anyone. Google maps are getting richer with data by the day. The more people use those maps to find locations, the deeper their data set gets. In my last visit to Old Delhi, I was able to find antique stores in back alleys with no difficulty at all. Apple Maps was nowhere close.
Malik suggests that Apple’s concern with their customers’ privacy may be holding back the quality of its maps relative to Google.
Google has faint regard for customer privacy, so they don’t hesitate to suck up all our data in order to build an amazing experience—so much so that many of us are willing to pay the price with regard to our personal information. Apple has a stance on privacy, which is why I am their customer, but at the end of the day, it’s an irrefutable fact that the Internet is a connected experience—and maps are part of that Internet.
Meanwhile, Reüel van der Steege has a side-by-side comparison of Apple’s upcoming Look Around feature with Google Street View.
Properly new in iOS 13 is Look Around, a feature similar to Street View in that it presents a three-dimensional street-level imagery, but with what appears to be a slightly different user interface (9to5Mac).
Other features announced include favourites, sharing and other items you’d expect from an online map service: Apple is essentially doing its best to catch up and be as feature-complete as the competition. That includes upgrades to MapKit, their developer toolkit (previously).