Om Malik’s take on the updates to Apple Maps: “all it does is remind me of Bing—an also-ran that can never catch up to Google.”
The WWDC hoopla around this tells me that Apple thinks of Apple Maps as an application, whereas in reality, maps are all about data—something Google understands better than anyone. Google maps are getting richer with data by the day. The more people use those maps to find locations, the deeper their data set gets. In my last visit to Old Delhi, I was able to find antique stores in back alleys with no difficulty at all. Apple Maps was nowhere close.
Malik suggests that Apple’s concern with their customers’ privacy may be holding back the quality of its maps relative to Google.
Google has faint regard for customer privacy, so they don’t hesitate to suck up all our data in order to build an amazing experience—so much so that many of us are willing to pay the price with regard to our personal information. Apple has a stance on privacy, which is why I am their customer, but at the end of the day, it’s an irrefutable fact that the Internet is a connected experience—and maps are part of that Internet.
Meanwhile, Reüel van der Steege has a side-by-side comparison of Apple’s upcoming Look Around feature with Google Street View.
Made a quick side-by-side comparison video driving the same road in Hawaii with 'Look Around' in Apple Maps on #iOS13 vs Google Street View. It really is "smoothly move down the street"! Impressive 🤩 #WWDC19 #iOS13Beta #AppleMaps #GoogleMaps #Apple #maps pic.twitter.com/nIA3kklhJe
— Reüel van der Steege (@rvdsteege) June 13, 2019