Belatedly noting that ads have started rolling out on Apple Maps in the U.S. and Canada. 9to5Mac explains where and where they’ll appear (in Suggested Places, and in search results). John Gruber and Oliver Roick have some initial thoughts.

Previously: Apple Exploring Advertising in Maps; Ads Coming to Apple Maps: Report; Ads Coming to Apple Maps This Summer (U.S. and Canada); Online Maps Roundup: July 2026.