Google’s Invented Neighbourhoods

Google Maps (screenshots)

Google is assigning names to neighbourhoods that, the New York Times reports, have little basis in reality—but once on Google Maps, those names swiftly come into a popular usage they never had before. The East Cut, in San Francisco, was the product of a branding agency; Fiskhorn, in Detroit, is actually a misspelling of Fishkorn, taken from a typo in the source map. (Searching for “Fishkorn” works just as well, though.) How such names end up on Google Maps, and therefore get a certain canonicity, is what’s interesting: it seems to be the result of a tech giant processing diverse data with remote fact checkers and not much in the way of local knowledge. [Boing Boing]

Author: Jonathan Crowe

Jonathan Crowe blogs about maps at The Map Room. His nonfiction has been published by AE, The New York Review of Science Fiction, the Ottawa Citizen and Tor.com. His sf fanzine, Ecdysis, was a two-time Aurora Award finalist.