People were asked to plot various locations, from cities to National Parks on an outline map of Britain and we were pretty surprised at the results. Some 40% of people struggled to pinpoint London and only 14% could accurately plot Edinburgh’s location. […]
Even more worrying to us, just 40% of those surveyed felt they could confidently read a map with 10% never having used a paper map.
Now, map literacy and geographical knowledge aren’t the same thing: you can know how to read a map without being any good at placing something on a blank map (at least in theory). Either way, the Ordnance Survey will be producing guides and hosting workshops during the week in question. (In the meantime, they point to these map reading guides.)
As a major publisher of maps, it’s in their interest to do this sort of thing—a map-reading public is a map-buying public, after all—but increasing map literacy is an unquestionably good thing.
BuzzFeed’s Jim Waterson calls out a map making the social media rounds that purports to show the results of the 2016 local elections in the U.K. Only it doesn’t. It’s apparently being spread by Labour supporters keen to defend their party’s performance in the elections and convinced their party is receiving unfair media treatment—and of course, people tend to believe what they want to believe. Waterson goes on to show how to make a fake map of your very own. [Thierry Gregorius]
Writing in Nature, Roger McKinlay notes the complexity, infrastructure requirements (i.e., cost) and limitations of modern navigation technology and argues that people “should make better use of our innate capabilities. Machines know where they are, not the best way to get to a destination; it might be more reliable to employ a human driver than to program an autonomous car to avert crashes. If we do not cherish them, our natural navigation abilities will deteriorate as we rely ever more on smart devices.” [via]
Andrew Wiseman’s “When Maps Lie” was posted on CityLab last year, but its importance is evergreen: it’s about map literacy, and how to avoid being fooled by confusing, misleading or simply bad maps. This is very much what Mark Monmonier did in How to Lie with Maps (see my review; Amazon, iBooks); Wiseman updates it for the social media age.
Maps are big these days. Blogs and news sites (including this one) frequently post maps and those maps often go viral—40 maps that explain the world, the favorite TV shows of each U.S. state, and so on. They’re all over Facebook, Twitter, and Tumblr, and news organizations are understandably capitalizing on the power that maps clearly have in digital space: they can visualize a lot of data quickly and effectively. But they can also visualize a lot of data inaccurately and misleadingly.