Most of The Map Room’s revenue comes from affiliate links (i.e., I get a cut when you buy something via a link on this website). That generally means the Usual Guys. But the Usual Guys aren’t for everyone, so I’ve signed up with Bookshop’s affiliate program. Bookshop is an online store that offers some support to independent bookstores: see InsideHook’s piece for details. It’s U.S.-only for now, and the selection is basically limited to what can be ordered through Ingram, but for something just getting off the ground it looks like a viable alternative. The Map Room’s Bookshop storefront is here, but direct links to book listings will appear where appropriate.