Hedberg Maps Survives Through Niche and Custom Mapmaking

Another tale of a traditional map publisher surviving in the face of Google Maps, GPS and smartphones from the Star Tribune, which profiled Minneapolis mapmaker Tom Hedberg earlier this month. Hedberg Maps’s traditional map products sell a fraction of what they used to, and they have fewer employees than they used to, but the company survives, the article says, by focusing on niche publications, like college and sports maps, and custom mapmaking, though their online store still has plenty of street maps. [MAPS-L]

Author: Jonathan Crowe

Jonathan Crowe blogs about maps at The Map Room. His essays and reviews have been published by AE, Calafia, The New York Review of Science Fiction, the Ottawa Citizen, Strange Horizons and Tor.com. He lives in Shawville, Quebec.