With Picturing America: The Golden Age of Pictorial Maps (University of Chicago Press, March 2017), Stephen J. Hornsby makes the case for the pictorial map as a distinct and significant genre of mapmaking that is worthy of study and preservation.
Because pictorial maps were artistic rather than scientific, Hornsby argues, they were ignored as a subject of cartographic study—“treated as ephemera, the flotsam and jetsam of an enormous sea of popular culture.”1 As such they have not been preserved to the same extent as more strictly cartographic maps. (Being printed on cheap acid paper didn’t help.) But as products of popular culture they were distinctive—and ubiquitous. “By World War II,” he writes, “pictorial maps had created a powerful visual image of the United States and were beginning to reimagine the look of the world for a mass consumer audience.”2 They were so prevalent, I suppose, that they were invisible. Taken for granted. It frequently falls to the historian of popular culture to point out that the common and everyday is, in fact, significant. That’s what Hornsby is doing here.
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