The Guardian reports on the worst-selling Ordnance Survey map, which I suspect will very quickly cease to be the worst-selling map thanks to the news coverage. It’s OS Explorer 440: Glen Cassley and Glen Oykel, a 1:25,000-scale map of a remote region of the Scottish Highlands. (Buy it at Amazon.) The area covered by the map is apparently spectacularly empty, at least as far as humans are concerned, with only “a few dozen houses,” most of which are used for vacation or hunting purposes. In a blog post today, the Ordnance Survey goes into more detail, listing the 10 least popular maps in the U.K.: they’re all in Scotland, so they also give the least popular maps for England and Wales.
If the purpose here is to point to the route less travelled, well and good, but I suspect the effect will be rather like what happens when a travel guide raves about an out-of-the-way, hidden gem of a restaurant.