The Place Names Behind the IKEA Products

IKEA’s propensity for naming its products after locations in Sweden (among other things) has led to the unintended1 consequence of search results for those products drowning out search results for the lakes and towns they’re named after. Sweden has launched a more-than-tongue-in-cheek tourist campaign to counter that, inviting people to discover the originals. [Strange Maps]


  1. Mostly. Bolmen knows what it did!