When Map Errors Hurt Small Businesses

We’ve all seen business listings on online maps that don’t quite jibe with reality: the map marker’s on the wrong place, and driving directions don’t get you to your destination. The Wall Street Journal reports on how businesses deal with online map errors. Getting a wrong listing fixed is a rather high priority (a lost customer is a lost customer, if you follow me), but it turns out to be a more time-consuming—and expensive—process than I thought: there are firms that charge thousands of dollars to solve this for you. [via]

Author: Jonathan Crowe

Jonathan Crowe blogs about maps at The Map Room. His nonfiction has been published by AE, The New York Review of Science Fiction, the Ottawa Citizen and Tor.com. His sf fanzine, Ecdysis, was a two-time Aurora Award finalist.