Hedberg Maps Survives Through Niche and Custom Mapmaking

Another tale of a traditional map publisher surviving in the face of Google Maps, GPS and smartphones from the Star Tribune, which profiled Minneapolis mapmaker Tom Hedberg earlier this month. Hedberg Maps’s traditional map products sell a fraction of what they used to, and they have fewer employees than they used to, but the company survives, the article says, by focusing on niche publications, like college and sports maps, and custom mapmaking, though their online store still has plenty of street maps. [MAPS-L]

Author: Jonathan Crowe

I blog about maps at The Map Room, review books for AE: The Canadian Science Fiction Review, and edit a fanzine called Ecdysis.