When Map Errors Hurt Small Businesses

We’ve all seen business listings on online maps that don’t quite jibe with reality: the map marker’s on the wrong place, and driving directions don’t get you to your destination. The Wall Street Journal reports on how businesses deal with online map errors. Getting a wrong listing fixed is a rather high priority (a lost customer is a lost customer, if you follow me), but it turns out to be a more time-consuming—and expensive—process than I thought: there are firms that charge thousands of dollars to solve this for you. [via]

Author: Jonathan Crowe

I blog about maps at The Map Room, review books for AE: The Canadian Science Fiction Review, and edit a fanzine called Ecdysis.